Posted by A recent study by McKinsey*, one of the big 4 companies has highlighted that not only has the pandemic accelerated the pace of digitization of local business, but has also created an error-free online environment where complex and error-prone things are being done without any hassle.
The on-demand economy is changing continuously to evolve in the ‘New Normal’, as there is a consistent rise in dependency on information online, before taking any action offline. As the 3rd wave of the covid 19 pandemic (especially Omicron) is knocking on the doors of India, customers are still minimizing stepping out of home and they are increasingly searching for options that are closer to them. According to the Google Insights for Brands 2021 report, the search queries, for essential services “near me†or providing “deliveryâ€, saw an unprecedented boost as a result of the worldwide Covid crisis.Â
There has been a big shift in customer behaviour, both online and offline, during the continuing pandemic. Today, all the customer loves to get things delivered to their doorstep as it will minimize the stepping out of the home. They are now advancing to the next level by availing the benefits of hyperlocal commerce via different available apps. The concept has become highly massive and as it has been adopted by a majority of businesses it’s easier for the customers to find a shop near them to order from.Â
The analysis highlighted a major rise within the ‘Click to call’ option during the lockdown period, among the consumers who were searching for stores near them. The information showed that before lockdown approximately 60%* of those consumers clicked on the ‘Get Directions’ button as a preferred mode of action to attach to the stores. However, during the lockdown and immediately after it absolutely was eased, the choice for ‘Click to Call’ instead saw a notable rise of roughly 68%*, while the ‘Get Directions’ option witnessed a dip.
Gone are those days, when customers will walk into your physical store to get things. Now they want things to be delivered to their doorstep so that they can concentrate on things that they love to do. So, to make receiving orders easier, the vendors have introduced multiple channels like WhatsApp, SMS, Phone Call or even emails. The more you make it easy for the customers to communicate with your business, the more orders you will get. Even, when the order gets delivered if the business can communicate the status of the orders then it will also be counted as an added benefit.Â
To make your business operations smooth and more error-free, business owners are now taking the help of different hyperlocal commerce apps that are available in the market. All of them are made to make the billing, accounting, money receiving process easy. They all have different characteristics like with some you only can maintain online khata, with another you can maintain a subscription business. But today we’ll be introducing you to Zopnote – Billing, Collection & Digital Khata App for Your Offline Business.Â
With Zopnote, not only you will be able to maintain hisabkitab digitally, but also you can send payment reminders along with payment links with their preferred payment options to your customers. Along with that, we have curated it in such a way where you can manage the subscriptions with ease without any error. With these added transparencies, your relationship with the consumer will get strengthened day by day which is the most required thing in the post-pandemic world. To know more about Zopnote, you can visit Zopnote.com and to download the app from the Google Play Store, you can click here.Â