How to build your business around a on-demand hyperlocal delivery model

The post covid era has increased the demand of the on-demand economy. Now with the help of technology,  we can do most of our work with the help of our smartphone like from booking a cab to ordering food, buying groceries, milk or medicine delivery, on-demand economy have spoiled all of us for the good. the demand for these services are rapidly growing after the lockdown as people prefer essential items to be delivered at their doorsteps which will minimize the physical contact with the outer world. 

To stay alive in the game, local businesses are now taking help from technology. With the help of numerous Hyperlocal Commerce apps, local businesses are stepping into the on-demand hyperlocal ecosystem. They are moulding the nature of the business to cater to the needs of the on-demand economy. 

What is an On-demand Hyperlocal Business Model?
Firstly, let us focus on the term hyperlocal. Hyperlocal refers to a small area or specific demography. A hyperlocal on-demand business model can be defined as a business model where the business owner or the store owner delivers the requested items locally and caters to customers staying in a nearby society or community or the same geographical location.

To make it more understandable, let us take help from an example. Suppose, Rohit runs a hyperlocal on-demand business in grocery supplies. His customer places an order for the required items over a call, WhatsApp or email. Now, Rohit will ask his staff to pack all the stuff and will ask his delivery boy to deliver the item to the customer’s doorstep. Compared to market-place based eCommerce, there are limited suppliers of goods and services and also the customer base is also finite. What matters is an efficient and transparent system to fulfil daily needs.

Benefits of an On-Demand Hyperlocal Business
There are many benefits that a hyperlocal on-demand business model has for both customers as well as local small scale businesses like brick and mortar shops, Kirana shops, newspaper sellers, etc. Let’s talk about a few of them-

Brick-and-mortar Stores Get a Boost
While online shopping has become a killer for all the offline brick-and-mortar stores, the hyperlocal business model empowers these stores to regain their loyal customers and to increase their sales figures or revenue. For this, they have to embrace online presence and digitize transactions and enable digital payments.

Minimum Investment Required by Retailers
Hyperlocal delivery models produce a great atmosphere for offline shop owners. You can take your offline business to the next level by paying minimal commission to the hyperlocal app. Just receive the order using online platforms like Whatsapp, email or phone and ask your delivery boy to deliver the same. Hence, you can grow your business with minimum effort at a minimum cost. Now technology is affordable and accepting digital payments doesn’t require any upfront cost. Communication infrastructure is also coming at a very minimal cost

Maintaining All Errands Through a Single Device
Life becomes easier when you can do all the jobs using a smartphone. Be it receiving orders, receiving payments, maintaining hisabkitab or bahikhata or sending payment reminders to your customers, you can do it with a small tap on your smartphone with the help of hyperlocal commerce apps.

How to Build an On-demand Hyperlocal Business Model

Choose What You Want to Deliver
The first and the most important decision you need to make is what you want to sell through your offline store. Hyperlocal on-demand delivery models have a huge scope for success for grocery, milk, newspaper, and daily required items. You can also opt for providing services like gardening, carwash, laundry, etc., on a hyperlocal basis. Your choice of the industry has an important role to play.  

Choose Target Audience
The audience you plan to target will help you to finalize the strategy that you should be following. Your target audience may be busy professionals who have no time to head down to a grocery store to buy items, or you may target senior citizens who are unable to walk to their nearest newspaper stand. Millennials, who loves to keep their car clean, often search for car washer near his/her society and this could be a good choice for your target audience if you are providing these services. 

Take Help of Technology
To manage the business whatever you are going with, you need to take the help of technology. From taking orders to maintaining hisabkitab, from sending payment reminders to customers to receiving payments online you need help from a hyperlocal commerce app. The Hyperlocal Commerce App will help you to manage your business without any hurdles. 

To make your business operations smooth and more transparent, there are many hyperlocal commerce apps are available in the market. All of them are made with the intention to make the business owner’s life easy. They all have different characteristics like with some you only can maintain online khata, with another you can maintain a subscription business. But today we’ll be introducing you to Zopnote – Billing, Collection & Digital Khata App for Your Offline Business. 

With Zopnote, not only you will be able to maintain hisabkitab digitally, but also you can send payment reminders along with payment links with their preferred payment options to your customers. Along with that we have curated it in such a way where you can manage the subscriptions with ease without any error. With these added transparencies, your relationship with the consumer will get strengthened day by day. 

To know more about Zopnote, you can visit Zopnote.com and to download the app from the Google Play Store, you can click here. Do you think we have missed any hurdle that you face and which should be mentioned here, please do comment and let us know your thoughts.