Posted by Businesses need to create a loyal customer base to stay afloat and propel the growth of their brand. Especially now, we can’t undersell the importance of customer loyalty efforts. And it’s important to go about it the right way, guided by your company values and a commitment to deliver good products and services for your customers. You need to earn your customers trust so they continue to support your brand even as the market ebbs and flows over time.
What is customer loyalty and why it’s important
Simply put, customer loyalty happens when customers give a company repeat business over time. If you provide great value in your product or service, and the customer experience stays consistently good, then your business will reap the benefits of customer retention. Hyperlocal commerce is built on trust and loyal repeat customers over a period of time. The business owner understands the brand preferences and regular needs of his regular customers, which helps to build a loyal customer base.Â
Here are a few ways you forge meaningful relationships with your customers and create lasting customer loyalty:
Communicate your values
Before you want to increase your loyal customer base, you should first understand what elements of your business are worthy of your customers’ loyalty. Sit down calmly and come up with a strategy that outlines what makes your business stand out, what your purpose is, and how your values align with your customers’ core beliefs. Until and unless your values are clear to yourself you can’t expect others to trust your business. For example, a vegetable vendor is always delivering fresh items to his customers’ doorstep and generally, he delivers within 30 minutes as it portrays his business values, When he keeps up this promise he builds trust. It builds brand and values, which gets communicated through his promise and services.Â
Provide exceptional customer service
For new and existing customers, you want to provide the best possible experience. Your customer experience includes everything about the way your customers interact with you, from the moment they order from your store or business till they make payment for the purchase. Customers will always look for things that any business has to offer as your services will help you to establish yourself as a brand. Poor service will lead to losing your existing and even potential customers. The process of placing an order to deliver to the final step which is payment should be extremely easy and hassle-free, which will help you to attract customers as convenience is the key to loyal customers.Â
Transparency is the key
When there is transparency within the business, it improves the relationship and bonding with the customer to a higher level. In order to ensure that your business is viewed as being trustworthy by its customers, we have created a list of ways transparency can help your business. If the consumer is happy with your business policy or transparency, he will become a loyal and returning customer and along with that, there will be a huge possibility that he/she will refer your business or store to his acquaintance.
As an example think about the situation, We all know that people usually purchase milk, groceries and other daily needed stuff from their local Kirana wala on credit on day to day basis and make payment once a week or a month. If the business owner is transparent with all the hisabkitabs and payment history then both parties will be benefited. As the business owner will get more business from his customers and the customers can enjoy the BNPL (Buy Now Pay Later) method as due to the transparency people can trust each other as there will be no fear of getting cheated.Â
Show your appreciation
In order to build customer loyalty, you should give something extra in order to gain repeated orders from your customers. Incentivizing repeated purchasers with special offers, discounts or perks can help you to solve the issue. In order to encash their loyalty, you can provide services like free home deliveries, short-time credit, easy returns, etc. Not only they will increase their business with you but also there is a high probability that they refer your store to their near and dear ones.Â
Continually improve your customer experience
To drive customer loyalty, make this a continuous process of evolution and improvement. The world is constantly changing, so you should be checking in with your brand identity and values regularly. While your values shouldn’t change drastically, your positioning should match the mood of the moment.
Loyal Customers will help you to increase the cash flow of your business. While running a local offline business always try to be more transparent with your customers because trust is the only thing that will help you to retain your returning customers, and if your returning customers spread good things about your business to their near and dear ones then you will be having more customers, which will result in more business which means more cash flow. In order to make your billing more transparent, you can take help from Zopnote, a hyperlocal commerce application.
With this app, you and your customer both can see the hisabkitab as this app will empower you to maintain your bahikhata digitally. Even, if they have any kind of concern, they can contact you or the Zopnote team to help them resolve the issue. What can be more transparent billing than this? To know more, you can visit our website at Zopnote.com and to download the app, go to Google Play Store and search Zopnote – Billing, Collection & Digital Khata App or click here. Zopnote will enable you to do business in a manner that will help to ensure that the problems you experience are minimal and solved quickly before they get out of hand.